KAJIAN STRATEGI IKLAN MEDIA DIGITAL (STUDI KASUS IKLAN COCA-COLA VERSI RAYAKAN NAMAMU)

  • Muhammad Adi Sukma Nalendra Institut Teknologi Batam
Keywords: Social Campaign, Marketing Campaign, Cocacola Ads, Communication Strategy

Abstract

Study of digital media advertising strategies in advertising case studies coca-cola celebrate your name version is intended primarily for the overall campaign strategy and the strategy of using digital advertising media. In this study the authors used a qualitative descriptive analysis method, the study examines the theories as its foundation. This study also used data collection techniques literature study and observation. The theory used to be the cornerstone of the analysis is a model AISAS, the theory of social media, the theory element of simplicity and the theory of the campaign. The unique thing of studies Celebrate Your name social campaigns are integrated campaign objectives with global marketing campaign Share A Coke Coca-cola. The campaign also utilizes fan campaign partners for the dissemination of information. Ease of participating in social media is key to attract participants of the campaign

Published
2020-06-08
How to Cite
Nalendra, M. (2020). KAJIAN STRATEGI IKLAN MEDIA DIGITAL (STUDI KASUS IKLAN COCA-COLA VERSI RAYAKAN NAMAMU). Khazanah Ilmu Berazam, 3(2), 270 - 285. Retrieved from http://ejournal.ymbz.or.id/index.php/KIB/article/view/178