PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF BERBELANJA ONLINE

  • Rudi Yanto Batara Silalahi STIE Galileo
Keywords: Financial Literacy, Lifestyle, and Consumptive Behavior

Abstract

This study aims to determine the effect of financial literacy and lifestyle both partially and simultaneously on the consumer behavior of online shopping for STIE Galileo students. This type of research is quantitative and the analysis used is multiple linear regression. The sampling technique using purposive sampling to obtain 52 students as samples. To test the hypothesis used the t test and F test. Where obtained answers to hypotheses, namely: (1) Financial literacy has a significant effect on consumer behavior (sig 0.014 <0.05), (2) Lifestyle has a significant effect on consumer behavior (sig 0.036 <0.05), (3) Financial literacy and lifestyle simultaneously influences consumptive behavior (sig 0,000 <0.05).

Published
2020-06-08
How to Cite
Silalahi, R. (2020). PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF BERBELANJA ONLINE. Khazanah Ilmu Berazam, 3(2), 191 - 200. Retrieved from http://ejournal.ymbz.or.id/index.php/KIB/article/view/170