PENGARUH HARGA, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PT SINAR PERTAMA INDAH

  • Mulyadi . Universitas Ibnu Sina Batam
Keywords: Price; Product Quality; Buying Decision

Abstract

This research is intended to analyze the influence of price (X1), product quality (X2) on buying decision (Y) at PT sinar Pertama Indah. This research is quantitative and data dissemination through questionnaire. The sample in this study reached 140, then the questionnaire was distributed to the respondents who numbered 140 people. Data collection techniques in this study using jenuh sampling that takes respondents as a sample as many as ‘population counts, while the primary data collection used by researchers obtained from the questionnaire. Furthermore, the data have been collected analyzed by multiple regression analysis with the help of SPSS (Statistic product and Service Solution) calculator version 21. The results of this study indicate that price (X1), product quality (X2) has a positive and significant impact on buying decision (Y) at PT Sinar Pertama Indah. The partial price (X1) variable gives positive and significant effect to the buying decision (Y), the variable of product quality (X2) partially give positive influence and significant to the buying decision (Y

Published
2020-06-08
How to Cite
., M. (2020). PENGARUH HARGA, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PT SINAR PERTAMA INDAH. Khazanah Ilmu Berazam, 3(2), 152 - 161. Retrieved from http://ejournal.ymbz.or.id/index.php/KIB/article/view/167