PENGARUH KUALITAS PELAYANAN, HARGA TERHADAP KEPUASAN TAMU PADA HOTEL MERLIN KOTA BATAM
This research intends to analyze the effect of service quality (X1), price (X2) on guest satisfaction (Y) at Hotel Merlin Batam City. This research is quantitative and data dissemination through questionnaires. The sample from this research is reached 131 respondents, which means the questionnaire is distributed to 131 people. The data collection technique used is purposive sampling method, which is a technique that must comply the specific criteria. The data analysis method used is multiple linear regression analysis with the help of SPSS (Service Product and Service Solution) version 21. The results of this research indicate that partially and simultaneously (together) service quality (X1), price (X2) has a positive and significant impact on guest satisfaction (Y) at Hotel Merlin Batam City.