DESIGN MEDIA PROMOSI INDIHOME PT TELEKOMUNIKASI INDONESIA MENINGKATKAN CITRA PRODUK

  • Hendri Kremer Institut Teknologi Batam
Keywords: Mindset, Media Promotions

Abstract

As we know, this Indonesian Telecommunications company is one of the State-Owned Enterprises (SOEs) engaged in the field of information technology communication services and services. As one of the major companies in Indonesia, PT. Telekomunikasi Indonesia has a goal to be achieved, namely to become the Top 10 Market Capitalization of Telco in Asia-Pacific by 2020 and Maintain Its Stronghold Position. One of its superior products is IndiHome which is a digital service using fiber optic, offering home internet services, home telephones and interactive TV (Triple Play). Actually in 2019, PT Telekomunikasi Indonesia plans to change the mindset or mindset to be broader by giving a different impression through visual appearance and can provide a creative touch and be able to bring a new image from New IndiHome. Based on this, it is necessary to design a mascot design in accordance with the vision, mission and objectives as well as the company's image through several media promotions that have been previously owned

Published
2020-06-08
How to Cite
Kremer, H. (2020). DESIGN MEDIA PROMOSI INDIHOME PT TELEKOMUNIKASI INDONESIA MENINGKATKAN CITRA PRODUK. Khazanah Ilmu Berazam, 3(2), 174 - 190. Retrieved from http://ejournal.ymbz.or.id/index.php/1/article/view/169